How It Works: Simplify Your Indie Author Journey with AuthorScale

Introduction

"At AuthorScale, we're dedicated to developing tools with and for indie authors to tackle some of the most common challenges you face."

"Our mission is to free up your time, allowing you to focus more on writing books. One of our most popular tools designed to achieve this is our SlideShow Suite."

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Section 1: What Are Slideshows?

"Slideshows are a format of social media posts that have become incredibly popular in the BookTok community on platforms like TikTok and Instagram."

Slideshow Structure:

• Catchy Opening Line: Attention-grabbing sentence
• Engaging Narrative: Context that builds interest
• Cliffhanger Ending: Leaves readers eager to purchase

Notable Authors Using Slideshows:

• Susie Tate (www.tiktok.com/@susietateauthor)
• Helena Hunting (www.tiktok.com/@helenahunting)
• Nicole Fox (www.tiktok.com/@authornicolefox)
• Sadie Kincaid (www.tiktok.com/@sadiekincaidauthor)

Key Note: "At the time of writing, these authors all have books in the Top 20 on Amazon, showcasing the effectiveness of slideshow marketing."

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Section 2: Why Do Slideshows Work?

"Social media platforms are filled with readers looking to discover their next favorite novel. The key to success on these platforms is to post high-quality content as frequently as possible."

Effectiveness Factors:

• Immediate Engagement: Opens with attention-grabbing lines
• Narrative Hook: Draws viewers into the story
• Cliffhanger: Entices readers to purchase

"Unlike traditional book trailers that summarize the entire book, slideshows typically narrate a specific scene from the book."

Production Advantage:

"From a production standpoint, slideshows are easy to produce. They require only text and a background image or video, which is a significant advantage over other content formats."

Frequency Insight: "Many successful indie authors post 1-3 times a day, 6-7 times a week, sometimes across multiple accounts, throughout the entire year."

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Section 3: The Challenges of Running Slideshow Accounts

"Despite being easy to produce, running slideshow accounts can be time-consuming and tedious, often taking up to 20-30 hours a week."

Five Main Challenges:

1. Identifying Key Scenes

"You need to pinpoint scenes in your book that are best suited for marketing. This requires a different mindset from writing."

2. Crafting Engaging Hooks

"Breaking down these scenes into sequences of enticing text is a skill in itself."

Tip Provided: "When marketing, avoid perfectionism. Be experimental and don't over-engineer your slideshow. The perfect hook doesn't exist, so focus on producing multiple good hooks rather than obsessing over one."

3. Creating Visuals

"After crafting your hooks, you need to find or produce matching background images or videos."

4. Assembling Posts

"You then have to assemble your posts, either directly in the TikTok or Instagram app on your phone or via third-party applications like Canva or CapCut."

5. Managing Posting Schedules

"Finally, you need to stick to a consistent posting schedule."

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Section 4: How AuthorScale's SlideShow Suite Saves Time

Three Core Steps:

1. Write slideshow hooks or use system suggestions
2. Add background images or videos with one click
3. Connect TikTok accounts and push/schedule posts

4.1 Uploading Your Book

"If you want our system to suggest hooks based on your book, you'll first need to upload your manuscript."

Two pathways:

• For Automatic Hook Suggestions: Upload for system analysis
• For Manual Hook Creation: Skip upload, write own hooks

4.2 Identifying Key Scenes

"Once your book is uploaded, our system will scan your manuscript to identify scenes best suited for marketing."

Features:

• Request more scenes or provide specific feedback
• Saves manual searching time

4.3 Turning Key Scenes into Hooks

"After identifying the key scenes, you can generate hooks based on them."

Process:

• Automatic Hook Generation: System presents options
• Refinement: Provide feedback for improvements
• Efficiency Note: "Remember not to spend too much time refining a single hook. It's better to post three good hooks per day than one perfect hook per week."

4.4 Adding Background Images

Three Options:

1. Uploading Custom Images

"Upload images you already have on your computer to use as backgrounds."

2. Finding Stock Images

• Search and select from integrated library
• Choose single image for all slides (recommended) or vary per slide

3. Generating AI Images

"Generate completely new images using AI technology."

Features:

• "The image generation prompts are created in the background, so you don't need to be an expert in prompt engineering."
• Regenerate up to five times per image
• Manual prompt adjustment available

4.5 Optional: Animate Images

"Stay ahead of the curve by animating your images, a trend we've recently discovered to be effective."

Reference to separate blog post: "Introducing AuthorScale's New Image Animator: A Game-Changer for Authors on TikTok"

4.6 Connect Your TikTok Accounts

"Simplify your posting process by connecting your TikTok accounts directly to AuthorScale."

Features:

• Direct posting or scheduling
• Add captions and hashtags within tool
• "The only thing you'll need to do on your phone is add a sound to your post."

Coming Soon: Integration with Instagram, Facebook, and YouTube Shorts

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Get Started Today Section

"We'd love to welcome you to our community of like-minded authors who share the goal of being among the first to spot and leverage new emerging social media trends."

Benefits of Joining:

• Save Time: Streamline marketing efforts
• Shape the Future: Feedback influences feature development
• Engage with Community: Discussions and shared learning

"Thank you for considering signing up! We're excited to help you simplify your marketing efforts so you can focus more on what you love—writing books."

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Conclusion

"Marketing your book doesn't have to be overwhelming or time-consuming. With AuthorScale's SlideShow Suite, you can efficiently create engaging slideshow content that resonates with readers and boosts your book's visibility."

Call-to-Action: "Ready to take your book marketing to the next level? Join AuthorScale Today"