Use Drafts Instead of Auto-Posting for Better TikTok Reach

At AuthorScale, we’re always watching the trends, running tests, and talking to our authors. Your reach and results matter to us.

One thing we've been noticing (and hearing from users) is this:

👉 Auto-posting directly to TikTok often leads to lower views, especially for accounts with smaller follower counts or new accounts still “warming up.”

This isn’t just anecdotal. It's tied to how TikTok’s algorithm detects and rewards human activity. When a post goes live through auto-publishing, TikTok sometimes treats it differently than a post that goes through the manual steps of being drafted, reviewed, and published by a human.

Here’s What We Recommend Instead:

Use “Send to Drafts” or Draft Scheduling from your AuthorScale dashboard.

This gives you the chance to:

• Preview your post

• Choose your own trending audio

• Show TikTok there is a real person behind the account

Why This Matters

TikTok wants engagement, not automation. Accounts that post but never engage can get flagged as low-effort or even “shadow banned.” Using drafts helps your account appear active and genuine, which boosts the chances of your content reaching more readers.

We’ve Got Your Back

We're not just a tool. We're your partner in growth. We are constantly adjusting our features and strategies based on what works right now on platforms like TikTok. Our goal is to help you get maximum reach with minimum effort. Part of that means helping you avoid the traps that hurt performance.

So next time you schedule posts, consider trying the draft option. It’s a small tweak that can lead to big results.

Stay consistent, stay human, and keep writing. 💡📚